About
Welcome to the “bridging” freelance consulting company, established by me – Alexander Bastron in 2024. At my core, I am driven by a passion for tackling company critical challenges contained in an ever changing, technologically enriched business-driven world. Implementing technological breakthroughs and transformative solutioning in collaboration with Established Companies or with innovative Start-ups provides insights into overlooked or unrealized potential and profits for developed or emerging markets.
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With the dynamic force of true entrepreneurs, we catalyze creative destruction and drive positive change in the World.
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Alexander Bastron
A decade in the Automotive Industry - Chapters of my business life learnings:
Horizon 1 – The pulse of today´s business: Reflecting on my time at Porsche AG as a Test and Development Engineer, I learned:
- I love attending technical discussions and contributing the last bit to optimise the overall system. This is favoured because I have a talent for understanding complex technical processes
- I realized how sophisticated the development process in the automotive industry is and that it takes competition between several disciplines, such as designers and engineers, to create a product like the Porsche 911
- Networking and knowing the right experts is the key to solving tricky situations – especially in large organizations – and my gift helps me do that easily
Horizon 2 – The edge of tomorrow´s business: During my time as System Validation Manager at ZF Friedrichshafen AG, I’ve discovered:
- The viability of advanced engineering initiatives depends on strong support from senior management, and projects are often left hanging by a thread
- Each industry and market has a different set of values. As a result, sales, development cycles, development methods, quality requirements, and much more can be very different
- I found joy in consulting and tackling challenging problem sets together with clients, fostering a culture of mutual learning
Horizon 3 – The uncharted territory of the next business: Drawing from my experience as a Venture Manager at ZF Ventures, I’ve learned:
- There is an age gap between Start-ups and Established Companies, and I feel compelled to bridge the gap using my talents
- People business: The entire Venture Ecosystem is a pure people business. Your network is your net worth
- At my core, I’m an activator – A born networker who knows how to cultivate valuable partnerships
