Hi, I’m Alexander. I am passionate about bridging the gap between Start-ups and Established Companies to achieve a real win-win situation.
(Identify your personal business situation with one of the following three characters)
We are here to bridge the cultural and value divides between Start-ups and Established Companies, fostering an innovative exchange while driving success.
Copyright © 2024
Alexander Bastron
Your Situation:
You are a B2B early stage Start-up founder, professional or hold an executive position within one.
Currently validating your market and product fit, seeking for VC funding or navigating the acquisition phase for your innovative solution.
Your go-to-market strategy, sales strategy does not exist, has not been finalised, or is not yet successful. Furthermore, you are not satisfied with the execution performance.
Your Complication:
You’ve made a number of pitch presentations to potential customers, but the return in terms of pilot projects, contract signings or overall sales success has been very unsatisfactory.
You find it difficult to convince your customers or investors of your narrative. Above all, they doubt your timing.
You are struggeling to sign your very first VC Investment contract.
Your Solution:
I know that the innovation sales process is unique and that Start-ups, especially in the B2B space, face many obstacles as in an established market environment.
Based on my extensive experience with Start-up pitch events, I have developed the three-stage iteration model, the dialogue pitch approach, and many more products, to achieve successful initial traction.
I am passionate about innovation and dedicated to empowering your journey. Allow me to elevate your sales trajectory with expedited efficiency.
Your Situation:
You work for an established SME or corporation in an innovation department or general innovation environment.
You’re exploring how your company can leverage Start-up solutions to address key challenges, seeking insights into the problems they can solve, or you’ve already begun engaging with Start-ups.
You aim to enhance your collaboration with Start-ups, whether by establishing an end-to-end process or refining your existing approach.
Your Complication:
You’re uncertain about the relevance of the ‘Start-up’ trend for your company and whether there’s a strategic alignment.
You seek best practices in Start-up collaboration, including methods, processes, and tools. Additionally, organizational aspects like departmental allocation remain unclear.
You’ve initiated your startup collaboration journey, but the outcomes fall short, with less-than-promising KPIs.
Your Solution:
I understand the critical gaps between Start-ups and Established Companies, making business relationships complex. However, there are numerous real win-win scenarios for both sides. And, of course, Start-ups can’t solve every problem.
Gain insights into the best practices and essential elements for strategically collaborating with Start-ups.
I will assist you in crafting a tailored, comprehensive approach from problem definition to solution implementation. Additionally, I offer evaluation and enhancement of your existing processes.
Your Situation:
You are a Partner, Investor or portfolio Manager in a Venture Capital fund.
Your investment thesis is focused on early stage and B2B Start-ups.
The overall performance and/or the performance of individual Start-ups does not meet your expectations.
Your Complication:
There are far too many patients in your portfolio and you can only focus on the most promising.
You lack the necessary market knowledge, the critical network or the latest approaches to generate a successful turnaround case.
You can’t offer your Start-ups the corporate perspective when it comes to selling, negotiating or IT integration.
Your Solution:
The investment is your territory. Operational excellence is my. There are many pitfalls in the early stages. I will guide your portfolio companies to overcome and master the market, product and execution risks.
I have witnessed over 100 internal pitches on the corporate side. There are successful communication patterns that I have seen. Based on my experience, I have developed bespoken products for Start-ups to gain a foothold in the established environment.
Increase the average ROI performance of your entire portfolio with just one subscription.